Apple's iPhones are strongly Samsung Electronics Co Ltd and China's OnePlus. "The focus of this price cut is to win customers who would have thought of going to Samsung or OnePlus, to make them think whether they can spend some extra money on an iPhone XR - it's more bang for the buck.
Samsung's latest Galaxy S10e is priced at 55,900 rupees while the OnePlus 6T starts at 37,999 rupees. Apple's share of India's $400-plus smartphone segment stood at 23 percent in 2018, behind both Samsung and OnePlus, showed data from Hong Kong-based tech researcher Counterpoint. But with a share of just 1 percent of India's entire smartphone market, Apple responded last year by revamping its sales and distribution strategy.
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